UTM generation, impression forecasting, and spend pacing — built as an Excel Add-in for media agency planners. No more switching between tools. No more broken formulas.
Everything media planners need to build, forecast, and pace campaigns without leaving their spreadsheet.
Auto-generate campaign tracking parameters from standardized naming conventions. Batch-write to Excel or copy individual strings to clipboard.
Enter total budget and channels, then distribute spend across 5 flighting patterns — Even, Front-loaded, Back-loaded, Seasonal, or Custom — with live Excel formulas.
Monitor actual vs. planned spend and impressions in real time with color-coded status indicators and benchmark comparisons.
Local Linear TV, CTV, OLV, YouTube (Reservation & Auction), Display, Native, and Meta platforms — ready to go out of the box.
Supports percentage-based, flat per-period, or hybrid fee configurations to match any agency billing structure.
Write UTMs, forecasts, and pacing data directly into Excel in bulk. No more manual copy-paste between tools and spreadsheets.
Works with Excel Desktop and Excel Online.
Sideload via Office Add-ins or deploy through SharePoint for your entire team.
Hoagie appears as a side panel in Excel. Pick a tool — UTM Builder, Forecasting, or Pacing.
UTMs, forecasts, and pacing data write directly into your spreadsheet with live recalculating formulas.
Whether you're building a plan, forecasting impressions, or pacing a live campaign — Hoagie keeps everything in one place.
Build campaign plans faster with pre-configured channels, automated UTM generation, and instant impression forecasting.
Track spend pacing against plan in real time. Catch over- or under-delivery before it becomes a problem.
Standardize UTM conventions and planning workflows across your team. Deploy via SharePoint for centralized access.
Monitor campaigns with color-coded pacing indicators. Compare actuals to plan across channels at a glance.
Hoagie is free, open source, and built to keep media planners in the one tool they already know — Excel.
Get Hoagie